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What makes arickard what it is
A steady blend of lived experience, emotional intelligence, and grounded support for people, leaders, and teams finding their way through growth, change, or inner shifts.
arickard was built on a simple way of working - see the person, understand the story, and meet the moment with truth, clarity, and calm direction. Whether through coaching, consulting, or writing, the focus remains the same: support that feels human, practical, and real.
The Person Behind the Work
I’ve always seen people before processes, and stories before strategies. Not in a dramatic way, but because life taught me to pay attention early on.
My work didn’t begin in boardrooms or coaching sessions. It began in small moments: listening, understanding, noticing what others missed. Those quiet skills shaped how I support people today.
I’m Abigail Richard, a consultant, coach, and author who works at the meeting point of emotional depth and practical guidance. What I offer is not theory. It is lived, learned, and shaped through real experience.
My degree did not come from a classroom. It came from life teaching me what emotional intelligence really looks like – how people react under pressure, how patterns form, how truth feels when it is spoken, and how much changes when we stop performing and meet what is real. It shaped the way I understand people, and the way I hold space for them – with clarity, compassion, steadiness, and awareness.
Through arickard, I support individuals, leaders, and teams with the same approach: a calm presence, honest reflection, and support that respects both the person and the work in front of them.
— Abigail Richard
How I Work
I support people in a way that is steady, honest, and human. No pressure. No performance. Just space to understand what’s real and what you need next.
1. Inner clarity
Clarity isn’t about knowing everything. It’s about seeing what’s true without the noise - the stories, the pressure, the expectations, the survival habits.
We look at what’s actually happening, what you’re carrying, and what needs to shift. When things become clear from within, decisions feel lighter, and life becomes more aligned with who you are.
2. Inner healing
Healing isn’t dramatic. Most of the time, it’s simply understanding your patterns - why they formed, what they protected, and what they are costing you now.
We don’t fix anything. We listen to what your nervous system has been trying to tell you, gently and without judgment. This creates space for healthier choices… the kind that support your life, not drain it
3. Inner alignment
Alignment is when your actions finally match your truth. It’s the shift from living on autopilot to living with intention.
We explore what feels right for you - in your work, relationships, leadership, or personal life. From there, we build steps that feel steady, simple, and true to the person you’re becoming.
Everything I do - whether coaching, consulting, or writing - comes back to this: helping you meet yourself with honesty, compassion, and calm direction.
Who I Support
I work with people who are ready to understand themselves better and move through life with more awareness and steadiness.
This includes:
- professionals who feel stuck or disconnected
- high-functioning individuals carrying unspoken pressure
- leaders who want to lead without losing themselves
- people navigating quiet internal shifts
- anyone questioning their direction, identity, or next step
My work is for those who want honest support, calm guidance, and practical direction - without pressure or performance.
My work is shaped by years of supporting people and organisations in moments that required awareness, emotional intelligence, and grounded problem-solving.
I’ve spent my career in recruitment, HR, operations, leadership support, and team development across different industries and cultures — including deep experience within the iGaming sector. This helped me understand how people function under pressure, how teams grow, and how much shifts when leaders develop emotional awareness.
Along the way, I’ve also spoken on panel and industry discussions that explored leadership, mental health, and human behaviour in fast-paced environments. I continue to attend key conferences and events to stay connected to real insights shaping workplaces today.
Today, I bring that experience into both coaching and consulting through arickard.
My Commitment
The work I do is simple: to support people in a way that feels human, steady, and real. Whether it’s leadership, career, or personal life, my focus is the same - awareness, truth, compassion, and the grounding needed to move forward with intention.
arickard exists to help people return to themselves and build lives and careers that feel honest, not forced.
If you feel called to work together
A calm conversation is always the best place to begin.
